creative community I helped support at AMAKA
HEAD OF BRAND PARTNERSHIPS APPLICATION
I can turn brand relationships into repeat business.
Jenny, you’re not looking for someone to babysit an inbox. You’re building a media company. I’ve built partnership systems, creator programmes and content people actually want to watch. I know how to find the opportunity, shape the story and keep every moving part moving.
creator ecosystem I directly supported
views from two research-led YouTube videos
views for a show I built from zero
THE JOB, WITH RECEIPTS
Your five-part brief is my kind of playground.
The title says partnerships. The work asks for researcher, writer, closer, producer and relationship builder. Good. I’m a multi-hyphenate.
Find
I build the list, find the human and write the note that earns a reply. At AMAKA, I secured partnerships across the US, UK and Africa, including Hella Awkward, Se7en, Equiano Rum, The Folklore and Creatives Need Space.
Pitch
I do not pitch a logo next to a video. I pitch the story, the format and the reason the audience will care. That instinct helped shape creator programmes, cultural events and Sony’s Pitch IT competition.
Close
I have secured partnerships, co-led negotiations and kept expectations honest on both sides. I know the creative idea is only good business when the terms, timing and value make sense.
Deliver
New York. London. Lagos. Lean teams, tight deadlines and many moving parts. I have handled creator communication, talent alignment, partner integration, logistics and the story around the work.
Renew
I think past the post. My work has always been about trust, retention and what we can build next. The recap is not admin. It is the opening line of the next deal.
SONY MUSIC✦YOUTUBE✦NIKE✦VOLKSWAGEN✦EQUIANO RUM✦AMAKA✦THE FOLKLORE
A FEW STORIES WORTH OPENING
Work that moved.
Not vague potential. Real work, real names, real outcomes.
01
PARTNERSHIPS + CREATOR ECOSYSTEM
AMAKA Studio
I helped build a repeatable partnership pipeline, supported a 70K+ creative network across 60+ countries and worked across creator programmes, events and brand relationships.
1.6M+ impressions in one week for CANEX WeekendOpen case study ↗02RESEARCH + CONTENT PSYCHOLOGY
238K+ YouTube breakout
I analysed hundreds of high-performing videos, from pacing and tension to thumbnails and emotional triggers, then turned the patterns into usable video concepts.
238,000+ views across two videosOpen case study ↗03ZERO-BUDGET CREATIVE PRODUCTION
No Filter
At 20, I created, wrote, cast and produced a youth talk show with no budget. I secured studios, celebrity guests and broadcast partners, then led the work from idea through post-production.
6M+ TV views across AfricaOpen case study ↗She can write, ideate, produce, present and analyse data, and is an excellent problem-solver.
Michelle Druker, former Head of Content at AMAKA Studio
WHY SHOULD YOU HIRE ME?
Because I’m not waiting to become this person.
I have built the systems. Sent the outreach. Won the partners. Shaped the creative. Calmed the chaos. Asked what the numbers meant after launch.
I also know creators are not billboards. The best partnership starts with a real audience insight, becomes a story worth watching and ends with a brand asking, “What can we make next?”
You want someone to own the whole thing. That is the seat I’m applying for. Full responsibility. Clear communication. Big ideas with a tracker underneath them.
Let’s build the partnership engine behind the media company.